Email marketing can be a powerful tool for growing your business, and failing to do so because of common email marketing mistakes is just sad.
In this post, we’ll explore the top email marketing mistakes beginners tend to make and if you’re a Lyncteck reader, you are going to avoid pretty much all these pitty email marketing mistakes.
As an online business entrepreneur, you should strategically think about how you will grow your online business; overlooking the power of email marketing can be the worst mistake you’ll ever commit.
Email marketing is a really powerful tool to grow your business. An email address is a potential customer in your CSV file or HubSpot Contact List.
Suppose you have a website (which I recommend every online business to have). In that case, your email list will be the first to know when you publish something on your website because, well…. we all know Google takes time to do its SEO thing and without proper SEO strategies, your content might never rank.
With that said, here are the 10 most common email marketing mistakes beginners make!
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Not Segmenting Your Email List
Not segmenting your email list is one of the most common mistakes made in email marketing and the funny thing is…
Not just beginners are making this mistake, most intermediate and expert fellas are still sending the same email to everyone on their contact list.
Why?
Who the heck knows? I believe it all comes down to your tooling, which CRM are you using?
Does it have a tagging feature or what?
To be able to go all in full blast on email marketing you are going to need an expert tool and I recommend HubSpot.
It is a really great tool, go check it out. Not just my opinion but HubSpot is just the best all-in-one marketing tool for online businesses.
By using segmentation, you may break down your email list into more manageable groups according to factors like demographics or past purchases.
Your ability to send targeted and customized messages to each group as a result can significantly increase the success of your email campaigns.
Lower open and click-through rates, decreased engagement and sales, as well as a larger chance of unsubscribes and spam complaints, are all effects of not segmenting your email list.
Well, how about that!!!
Do you want your email list subscribers to bail on you?
Of course NOT!!
To avoid this mistake, it’s essential to segment your email list based on relevant characteristics and to use that information to create targeted and personalized messages for each group.
Not Looking Professional
I mean yeah dude, you gotta dress properly!
Not looking professional?
I personally don’t recommend you to send robot formal emails to your subscribers, come on, they subscribed to your email list you can at least treat them as friends.
Exactly as friends, don’t be too professional.
This subheading title is referring to basic typos and grammar. You have to sound professional, informally – you know what I mean.
Use a tool like Grammarly to correct your English, it’s a free tool.
Not being professional – I was referring to the correctness of your English Context. Not sending a message written:
“Good Day Sir”
Be more like:
"What's up buddy, what's popping, hey check this out we just released the sickest iPhone yet it looks the same but it's the thought that counts and since you're my buddy am gonna give you a 20% discount no biggy and besides you gonna buy right what are friends for? Okay see you later buddy!" Your best stranger - Bhekumuzi
Haha – rate my email out of 10. Don’t write that but be formal. That could work though, right?
Not Personalizing Your Emails
Not personalizing your communications is another major email marketing mistake. To make an email feel more relevant and suited to the recipient, personalization involves incorporating the recipient’s name and other details about them.
Lower open and click-through rates, decreased engagement and revenues, as well as a larger chance of unsubscribes and spam complaints, are all effects of not customizing your emails.
Use personalization tactics, such as using the recipient’s name and other personal information, and segment your email list to make sure that each message is pertinent and catered to the individual to avoid making this mistake.
In fact, group your contacts into small chunks and make different emails about the same subject. Be creative, you got this.
Not Optimizing for Mobile
Today, almost all Americans have a cellphone, and 77% use smart gadgets every day. Customers and money are lost when email campaigns aren’t tailored to load correctly in iPhone windows.
To avoid poor quality and slow load times, beta test email messages on a variety of devices at all times.
Marketing professionals can create layouts that make it possible for most people to access their information more rapidly, even while they have no perfect control over speed concerns brought on by outdated hardware or a bad network.
Penning Poor Subject Lines
The first step to effective email campaigns is getting the receiver to open the email you sent them. The average email open rate across all investigated industries, according to Mailchimp, was 21.33%.
Write succinct, interesting subject lines for the most interaction.
Create intriguing email subject lines instead. While adhering to the basic guideline of keeping subject lines under roughly 60 characters will help you stand out in someone’s email, this is easier said than done.
Write something that would catch your own attention – the best lab rat is yourself.
Wow, that might be the wisest thing I’ve said in a long time.
Include some emojis just to spice things up. More on the “friendly fire” points. Making your titles click worthy!!
Not Letting Readers Reply
Your email campaign is not some random telegram channel where you only talk to your audience and never know what they are thinking about.
Add a reply to email, this helps build a relationship with the potential customer and that in turn builds up trust and trust is really important in the world of business.
Why do you think people buy Toyota cars – they are not the fastest, definitely not the most good-looking, people buy the trust. They know a Toyota car is always going to start its engine!!
SO there you have it – the importance of trust in a business.
Plus having some feedback can be good for your analytics.
Going Crazy With Graphics and Stock Photos
Your first inclination could be to fill your emails with stunning, captivating, expert images that will enthrall your readers.
While this isn’t inherently bad,
(It is! Don’t do that.)
You must keep in mind that many of your readers may browse emails without visuals. Without a backup plan, you risk losing these clients completely.
This does not imply that you must never utilize images. It simply means that you need to utilize them with a little bit of extra caution.
Most of the time it’s just better to not use them, but it all depends on the type of business you’re running. Like photography for example, images are the core of your business and you definitely have not other choice but to include at least 1 in your emails – also depending on what your campaign is about.
When you decide to add your Images, don’t forget to add “alt” text to your images. It’s just good practice, in case your email lands on someone with a poor internet connection.
Not the title – “Going Crazy” Avoid sending too much images and that’s all there is to it.
Failing to Track Campaigns
Again this comes down to your email marketing tools.
Get a good CRM like HubSpot and have all the analytic tools in one place. HubSpot allows you to track many metrics, including open rates, link clicks, and more.
These metrics are important in determining what to do and what not to.
Figuring out what works is important for your email marketing strategy.
You must use analytics to produce consistently engaging email marketing campaigns. Check your campaigns’ click-through rates. Keep track of the email campaigns’ open rates.
Keep track of the number of subscribers you’re adding and the number of people who are unsubscribing.
In order to leverage that information when creating future campaigns, try to identify the characteristics of your emails that have the highest open and click-through rates.
Find out which email marketing KPIs are the most crucial to monitor.
It’s really tough to create and enhance your email marketing plan without keeping an eye on analytics.
It’s a mistake to run email marketing without keeping an eye on analytics since it can harm your online business. Use statistics to confirm that your efforts are successful if you invest time and money in email marketing.
Forgetting a Call to Action
Forgetting a call to action is no different from forgetting to write your name on your answer sheet during an examination.
You aced the paper but the teacher doesn’t know who to give the paper.
The same applies to email marketing.
Never forget a call to action, your email should send people somewhere.
If you don’t include a call to action, your audience will have to guess what you want them to do. There’s no doubt that your readers are intelligent, but this is asking too much of them.
I hate to break it to you but …
Your audience will be lazy enough to ignore the entire email,
Well, unless they don’t.
Put a call to action on your emails during campaigns. It helps a ton.
A call to action can be anything really, a link to your website (lyncbait strategy) for that extra traffic.
It can be a link to your e-commerce shop or social media accounts. I don’t know just put something – a call to action.
I guess not putting a call to action can be referred to as an “action to call”.
Coming from a son – that is a very poor Dad Joke. Anyways on to the next mistake!
Using Cliche and Sales-Heavy Language
It’s critical to first comprehend your motives when emailing your clients.
Whether it’s more website traffic or greater revenue, you want to gain something from the relationship, but you still need to build relationships with your clients.
Your consumers will stop caring if every email you send them is an attempt to sell them something. Find a happy medium between informative material and product offers.
Through content marketing, you may engage customers by sharing advice and ideas.
By doing this, you can strengthen your reputation as an industry authority while also winning over clients’ trust and establishing a rapport with them.
Higher open rates and better conversion rates will result from this.
Starting Email Marketing Late
Better late than Never
I don’t know why I just wrote that. My gut tells me it’s relevant for our readers to know.
Launched an online business? start your email marketing now!!
Don’t wait for traffic – that’s bull$ht
During your early days, you can get early leads and those will become part of your marketing strategy.
Collect emails from day 1, even if you’re not planning to send any emails – which I don’t recommend you can just store the emails on HubSpot.
The is no specific date that is recommended to start collecting emails. If there is, then it is from the beginning. As early as possible.
I personally did this mistake here at Lyncteck. We didn’t collect emails until we got some reasonable traffic and later we realized how many emails we missed out on.
After sprinkling newsletter forms on the website we started getting quite a number of emails.
We even launched an eBook about 21+ Online Business Ideas and we got over 100 emails in less than 24 hours from people downloading the book.
Not that much but considering the number of monthly visitors we had at that time – that was game-changing for us.
Conclusion
Email marketing can be an effective tool for expanding your online business, but success depends on avoiding these typical blunders we just talked about.
But don’t worry you are not gonna make any of these mistakes, we just showed you how to avoid them.
Businesses may design successful email marketing strategies by avoiding these blunders. To build a successful email marketing campaign, segmentation, customization, mobile optimization, testing, analysis, etc. are all essential components.
It’s critical to remember these best practices to prevent errors and boost the effectiveness of your efforts.
